The Demand Engine · £1,470 for three months
A partner with three clients waiting does not need to discount.
The Demand Engine builds that queue: one serious white paper a month, written for your firm and put in front of the people you want as clients.
Three months up front, 3 × £490. Secure checkout via Stripe. You book the first call on the page that follows.
The argument, briefly
A partner with one large client and a thin quarter meets them part way, and is right to. Every concession is a reasonable decision made from the position the firm was in at the time. Change the position and the same partner, in the same room, ends up nearer the rate card.
Fix the position and the price holds itself. That takes a market that already knows what you think, before anyone asks for a quote.
What it is
- One serious white paper a month. Researched, written and designed for your firm, on a question your clients are actually arguing about. Your name on it, your positions in it.
- Put in front of the right people. A landing page that captures the reader, the email sequence behind it, and the distribution run as a service. Not a PDF on your website nobody finds.
- A list that is yours. Every reader who raises a hand is a name in your pipeline, with what they cared about attached. That is the asset. The paper is just how you earn it.
- No new software, no new hire. Roughly an hour of partner time a month, on the thinking only a partner can supply. The rest is run for you.
- A LinkedIn post with every paper. One pre-written post per whitepaper, ready to publish on your profile and any colleagues who want the reach.
Why only a few firms
I am taking on a small number of firms directly, because a service like this fails when it is spread thin. There is no sales call before you pay. After payment, one thirty-minute call agrees the first paper's scope and working title, and the writing starts from there.
Start the Demand Engine
Three months, so a paper has time to earn a reader before the next one lands. Setup, three whitepapers ghostwritten for your name, a landing page collecting every reader's email, and one pre-written LinkedIn post per paper for you and any colleagues who want the reach. Two ways to pay, both in advance.
Pay £1,470 and startThree months up front, 3 × £490. Secure checkout via Stripe. You book the first call on the page that follows.
Paying from the firm's account? Request an invoice for £1,500, payable in advance.
Card payments land on a confirmation page where you book the first call. Invoices go out the same day, and the call is booked once it is paid.
This is a new service, and no firm has yet let me publish what its papers collected. So what you are paying for is set out above in full, and the first call agrees the first paper before a word of it is written.